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The Fresh Market in Normal to close

Jul 9, 2018 | 5:24 PM

Fresh Market CEO Larry Appel said while some grocery stores have experienced growth, there are a number that haven’t, prompting the decision to close 15 stores including the location on Greenbriar Drive in Normal. (Facebook/The Fresh Market)

By Patrick Baron

NORMAL – Fresh Market will be closing 15 of its stores, including its locations in Normal and Peoria.

Fresh Market C-E-O Larry Appel said in a statement that the grocer has been executing a turnaround plan for the last eight months, and there’s been great progress. “However, for a variety of reasons unique to each retail location, progress is not evenly distributed.” As a result, Appel said the company will close “long-term, underperforming stores.” The CEO said the company will work to relocate as many employees as possible to other stores.

The Fresh Market in Normal, located at 200 N. Greenbriar Dr., opened in September 2009. The company has not announced a closing date for the store.

Patrick Baron can be reached at patrick.baron@cumulus.com.